Epperson Mountaineering
Photography | Web Design | Digital + Print
Epperson Mountaineering backpacks stand as a testament to their innovation and utilization of premium materials. In my role as the brand manager, I orchestrate our webstore orders, oversee the realm of social media and website management, curate catalogs, and collaborate closely with our production team to uphold impeccable quality standards while ensuring timely project completion.
Craft visually captivating social media content, formulate effective marketing strategies, and offer dedicated customer care within our community. Additionally, lend support to incoming wholesale buyer inquiries.
Maintain the Epperson Mountaineering website by incorporating seasonal launches and ensuring consistent updates to inventory status. Presently spearheading a website update project as illustrated. Conducted research to enhance website appeal, identify opportunities to anticipate customer inquiries, and enhance the overall purchasing experience.
Spearheaded the lookbook project: scouted locations, arranged and executed the photoshoot setups, and carefully edited and selected photographs for the digital lookbook, delivering a compelling presentation to customers.
Social Media | Photoshop | Illustrator
Photography | Nikon | Photoshop | Lightroom
Website | Squarespace | Figma
Catalog | Indesign