Monitaly
Photography | Print + Digital Design | Videography
Monitaly breathes new life into timeless American silhouettes through meticulously crafted garments and premium-quality fabrics. Having served as the brand’s lead graphic designer across multiple seasons, I undertook the responsibility of curating catalogs, capturing images for both web and print, designing newsletters, producing videos, and crafting social media graphics.
Organize and ready equipment for studio model photoshoots scheduled throughout the year. Participate in meetings, collaborating with stylist, sample maker, and creative director to align on objectives and strategy. Afterward, meticulously edit photos and ready them for versatile usage across digital and print platforms.
Conceived the concept of garment anatomies during the pandemic as an innovative solution. With trade shows and travel halted, we sought an alternative method to effectively present our latest products to buyers.
Orchestrated complete catalog production, encompassing all stages. This entailed capturing photos, constructing the InDesign file, and overseeing the printing process for use at trade shows.
Designed templates and collected images for social media content.
Participate in meetings and collaborate with the team to strategize newsletter topics, review copywriting, and conduct brief outdoor photoshoots to gather content for the newsletter. Review and update mailing list and set out emails according to schedule.
Another response to the pandemic, I used my videography skills to boost our sales campaign. Took charge of filming and editing product videos, ensuring their optimization for various social media platforms.
Photography | Nikon
Photo Editing | Lightroom | Photoshop
Catalog Design | InDesign
Graphics | Photoshop | Illustrator
Newsletter | Hubspot
Videography | Premiere Pro | After Effects